About Us | AAI Cheer

About AAI Cheer

American Athletic, Inc. was founded in 1954, and this iconic brand has enjoyed a rich history due to innovative ideas and a commitment to excellence ever since.

In 2004, Russell Brands, LLC acquired American Athletic, Inc. ("AAI"), located in Jefferson, Iowa, and consolidated its Spalding® equipment, namely basketball systems, volleyball systems and gymnasium equipment, under one roof, alongside AAI®'s gymnastic and cheer equipment products. In this way, the Spalding® brand was paired with AAI's 60 years of equipment expertise in manufacturing world-class athletic equipment. As of 2012, the company has been manufacturing their line of training products to the cheerleading market. Today, the company continues to pursue perfection in quality and customer service to achieve timeless dedication and trusted performance.

Take a look back at AAI's heritage:

AAI timeline